{"id":1116,"date":"2023-01-09T18:58:11","date_gmt":"2023-01-09T18:58:11","guid":{"rendered":"https:\/\/implementacultura.org\/?page_id=1116"},"modified":"2023-05-19T10:44:39","modified_gmt":"2023-05-19T08:44:39","slug":"autodiagnose","status":"publish","type":"page","link":"https:\/\/implementacultura.org\/es\/autodiagnose\/","title":{"rendered":"Autodiagnosis"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:30px;--awb-padding-top-medium:0px;--awb-background-color:var(--awb-color2);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-bottom-medium:60px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-end fusion-no-small-visibility\" style=\"--awb-padding-top:28%;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:-40px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:-40px;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div class=\"fusion-image-element\" style=\"--awb-mask-url: url(https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/roundmask.png);--awb-max-width:400px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none has-mask fusion-animated\" data-animationtype=\"zoomIn\" data-animationduration=\"0.6\" data-animationoffset=\"top-into-view\"><img decoding=\"async\" width=\"300\" height=\"200\" alt=\"Barreiras visuais\" title=\"Foto xornadas 75\" src=\"https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0075.jpg\" data-orig-src=\"https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0075-300x200.jpg\" class=\"lazyload img-responsive wp-image-2538\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%271334%27%20viewBox%3D%270%200%202000%201334%27%3E%3Crect%20width%3D%272000%27%20height%3D%271334%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0075-200x133.jpg 200w, https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0075-400x267.jpg 400w, https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0075-600x400.jpg 600w, https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0075-800x534.jpg 800w, https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0075-1200x800.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 720px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:-20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:-180px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:-180px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-image-element\" style=\"--awb-mask-url: url(https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/roundmask.png);--awb-max-width:1200px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none has-mask fusion-animated\" data-animationtype=\"zoomIn\" data-animationduration=\"0.8\" data-animationoffset=\"top-into-view\"><img decoding=\"async\" width=\"2000\" height=\"1334\" alt=\"Xornadas Accesibilidade Implementa\" title=\"Foto xornadas 115\" src=\"https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0115.jpg\" data-orig-src=\"https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0115.jpg\" class=\"lazyload img-responsive wp-image-2495\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%271334%27%20viewBox%3D%270%200%202000%201334%27%3E%3Crect%20width%3D%272000%27%20height%3D%271334%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0115-200x133.jpg 200w, https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0115-400x267.jpg 400w, https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0115-600x400.jpg 600w, https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0115-800x534.jpg 800w, https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0115-1200x800.jpg 1200w, https:\/\/implementacultura.org\/wp-content\/uploads\/2023\/03\/PIX_0115.jpg 2000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 720px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:50px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationtype=\"fadeInDown\" data-animationduration=\"0.8\" data-animationoffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon retro-work circle-yes icon-hover-animation-slide\" style=\"--awb-iconcolor:var(--awb-color4);--awb-iconcolor-hover:var(--awb-color4);--awb-circlecolor:var(--awb-color3);--awb-circlecolor-hover:var(--awb-color3);--awb-circlebordercolor:var(--awb-color3);--awb-circlebordercolor-hover:var(--awb-color3);--awb-circlebordersize:1px;--awb-font-size:70.4px;--awb-width:140.8px;--awb-height:140.8px;--awb-line-height:138.8px;--awb-align-self:center;--awb-margin-top:10px;--awb-margin-right:0px;--awb-margin-bottom:20px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-font-size:28px;\"><h2 class=\"title-heading-center\" style=\"margin:0;font-size:1em;\">\u00bfQu\u00e9 barreras de acceso impiden que todas las personas puedan disfrutar de nuestra oferta cultural presencial y digital?<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon retro-goals circle-yes icon-hover-animation-slide\" style=\"--awb-iconcolor:var(--awb-color4);--awb-iconcolor-hover:var(--awb-color4);--awb-circlecolor:var(--awb-color3);--awb-circlecolor-hover:var(--awb-color3);--awb-circlebordercolor:var(--awb-color3);--awb-circlebordercolor-hover:var(--awb-color3);--awb-circlebordersize:1px;--awb-font-size:70.4px;--awb-width:140.8px;--awb-height:140.8px;--awb-line-height:138.8px;--awb-align-self:center;--awb-margin-top:10px;--awb-margin-right:0px;--awb-margin-bottom:20px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-font-size:28px;\"><h2 class=\"title-heading-center\" style=\"margin:0;font-size:1em;\">\u00bfQu\u00e9 medidas podemos implementar en nuestros proyectos culturales para derrumbar esas barreras?<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon retro-values circle-yes icon-hover-animation-slide\" style=\"--awb-iconcolor:var(--awb-color4);--awb-iconcolor-hover:var(--awb-color4);--awb-circlecolor:var(--awb-color3);--awb-circlecolor-hover:var(--awb-color3);--awb-circlebordercolor:var(--awb-color3);--awb-circlebordercolor-hover:var(--awb-color3);--awb-circlebordersize:1px;--awb-font-size:70.4px;--awb-width:140.8px;--awb-height:140.8px;--awb-line-height:138.8px;--awb-align-self:center;--awb-margin-top:10px;--awb-margin-right:0px;--awb-margin-bottom:20px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-font-size:28px;\"><h2 class=\"title-heading-center\" style=\"margin:0;font-size:1em;\">\u00bfQu\u00e9 alianzas podemos establecer con profesionales y entidades sociales que trabajan en el \u00e1mbito de la discapacidad?<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>La respuesta a estas preguntas requiere analizar el caso concreto de cada proyecto, contenido o espacio cultural. Sobre todo pensando en la realidad de profesionales, peque\u00f1os proyectos y entidades culturales de proximidad.<\/p>\n<p>Por eso, pensamos en la utilidad de contar con una <b>propuesta metodol\u00f3gica que nos permita hacer, paso a paso, una autodiagnosis<\/b> <b>situada<\/b>. Y tambi\u00e9n, conocer y evaluar las posibles mejoras que podemos implementar de forma realista, ya sea directamente o con la ayuda de profesionales especialistas.<\/p>\n<p>Compartimos aqu\u00ed una primera versi\u00f3n en abierto, con la intenci\u00f3n de mejorar su contenido y formato gracias al contraste y sugerencias que nos hag\u00e1is llegar todas las personas que os animeis a utilizarlo. <\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-top:30px;--awb-margin-bottom:30px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-overflow:hidden;--awb-bg-position:center center;--awb-bg-repeat:repeat;--awb-border-radius:200px 0px 0px 0px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"awb-circles-info icons-on-outer-circle has-bg-color\" style=\"--awb-icon-circle-color:hsla(var(--awb-color4-h),var(--awb-color4-s),calc(var(--awb-color4-l) + 8%),var(--awb-color4-a));--awb-icon-circle-size:2px;--awb-content-circle-color:hsla(var(--awb-color3-h),var(--awb-color3-s),calc(var(--awb-color3-l) - 2%),var(--awb-color3-a));--awb-icon-size:36px;--awb-icon-bg-color:var(--awb-color3);--awb-icon-border-color:var(--awb-color1);--awb-icon-bg-active-color:var(--awb-color4);--awb-title-font-size:28px;--awb-title-letter-spacing:var(--awb-typography2-letter-spacing);--awb-title-color:var(--awb-color4);--awb-title-hover-color:var(--awb-color8);--awb-background-color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc(var(--awb-color1-a) - 40%));--awb-gradient-start-position:0%;--awb-gradient-end-position:100%;--awb-linear-angle:180deg;--awb-radial-direction:circle at center center;--awb-background-position:center center;--awb-content-text-transform:none;--awb-title-text-transform:var(--awb-typography2-text-transform);--awb-title-line-height:var(--awb-typography2-line-height);--awb-content-circle-border-style:dashed;--awb-icon-circle-border-style:dotted;--awb-title-font-family:&quot;Atkinson Hyperlegible&quot;;--awb-title-font-style:normal;--awb-title-font-weight:400;\" data-auto-rotation=\"yes\" data-auto-rotation-time=\"2500\" data-pause-on-hover=\"yes\" data-activation-type=\"mouseover\"><div class=\"awb-circles-info-wrapper\"><div class=\"awb-circles-info-icons-wrapper\"><div class=\"awb-circles-info-tab-link\" data-id=\"1\"><span><i class=\"fa-arrow-alt-circle-left far\"><\/i><\/span><\/div><div class=\"awb-circles-info-tab-link\" data-id=\"2\"><span><i class=\"fa-arrow-alt-circle-up far\"><\/i><\/span><\/div><div class=\"awb-circles-info-tab-link\" data-id=\"3\"><span><i class=\"fa-arrow-alt-circle-down far\"><\/i><\/span><\/div><div class=\"awb-circles-info-tab-link\" data-id=\"4\"><span><i class=\"fa-arrow-alt-circle-right far\"><\/i><\/span><\/div><\/div><div class=\"awb-circles-info-content-wrapper\"><div class=\"awb-circle-info awb-circles-info-content-area awb-circle-info-1\" data-id=\"1\" style=\"--awb-title-font-size:26px;--awb-title-text-transform:uppercase;\"><div class=\"awb-circles-info-title\">Antes<\/div><div class=\"awb-circles-info-text\">La accesibilidad no se improvisa, se planifica<\/div><\/div><div class=\"awb-circle-info awb-circles-info-content-area awb-circle-info-2\" data-id=\"2\" style=\"--awb-content-text-transform:none;--awb-title-text-transform:uppercase;\"><div class=\"awb-circles-info-title\">Bienvenida<\/div><div class=\"awb-circles-info-text\">La accesibilidad es comenzar, probar, aplicar el sentido com\u00fan y ser constante<\/div><\/div><div class=\"awb-circle-info awb-circles-info-content-area awb-circle-info-3\" data-id=\"3\" style=\"--awb-title-text-transform:uppercase;\"><div class=\"awb-circles-info-title\">Durante<\/div><div class=\"awb-circles-info-text\">La accesibilidad no es todo o nada. Ni tener los recursos m\u00e1s modernos y caros<\/div><\/div><div class=\"awb-circle-info awb-circles-info-content-area awb-circle-info-4\" data-id=\"4\" style=\"--awb-title-text-transform:uppercase;\"><div class=\"awb-circles-info-title\">Despu\u00e9s<\/div><div class=\"awb-circles-info-text\">La accesibilidad requiere de evaluaci\u00f3n y sistematizaci\u00f3n, con un enfoque de trabajo en proceso<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-right:40px;--awb-padding-left:40px;--awb-padding-top-small:40px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:40px;\"><h2 class=\"title-heading-left sm-text-align-center\" style=\"margin:0;\">\u00bfEs accesible tu proyecto cultural?<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-top:10px;--awb-margin-bottom:50px;\"><p>Te invitamos a revisar de un modo integral la experiencia cultural que est\u00e1s dise\u00f1ando u ofreciendo: <strong>antes<\/strong> de llegar a ella, en la <strong>bienvenida<\/strong> a tu espacio, <strong>durante<\/strong> su disfrute y <strong>despu\u00e9s<\/strong> de que finalice.<\/p>\n<p>Y, sobre todo, a hacer este viaje <strong>poni\u00e9ndote en la piel<\/strong> de las personas que pueden encontrarse con las diferentes <strong>barreras<\/strong> de acceso que identificamos.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-animated awb-b-icon-pos-left\" data-animationtype=\"revealInLeft\" data-animationduration=\"0.5\" data-animationoffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" data-hover=\"icon_position\" href=\"https:\/\/forms.gle\/jhnaXtPsm9qnzf4i9\"><i class=\"fa-angle-double-right fas button-icon-left\" aria-hidden=\"true\"><\/i><i class=\"fa-angle-double-right fas button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\">\u00bfVamos all\u00e1?<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-background-color:var(--awb-color2);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color8);\"><h3 class=\"title-heading-left\" style=\"margin:0;\">A partir de los resultados de este ejercicio de autoevaluaci\u00f3n, deber\u00edas poder:<\/h3><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-bottom-small:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:3px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-3 fusion-content-boxes-1 content-boxes-icon-with-title content-left fusion-no-small-visibility\" style=\"--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);--awb-item-margin-bottom:40px;\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color4);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color3);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-hand-paper fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Ser consciente de las principales BARRERAS que encontrar\u00e1n las personas con discapacidad en tu experiencia cultural.<\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color4);\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color3);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-universal-access fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Planificar las MEJORAS necesarias y las medidas disponibles. Priorizando las m\u00e1s importantes, pero tambi\u00e9n aquellas que puedan ser m\u00e1s factibles de poner en pr\u00e1ctica.<\/h2><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color4);\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color3);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-universal-access fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Establecer unos OBJETIVOS graduales y realistas para implementar esas mejoras. Siempre de acuerdo a tus recursos econ\u00f3micos, de personal y de tiempo.<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-4 fusion-content-boxes-2 content-boxes-icon-with-title content-left fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);--awb-item-margin-bottom:40px;\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-universal-access fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Accesibilidad universal<br \/>\n<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Ser\u00eda la condici\u00f3n que deben cumplir los <b>entornos, procesos, bienes, productos y servicios, as\u00ed como los objetos o instrumentos, herramientas y dispositivos<\/b>, para ser <b>comprensibles, utilizables y practicables<\/b> por todas las personas <b>en condiciones de seguridad y comodidad y<\/b> <b>de la forma m\u00e1s aut\u00f3noma y natural posible<\/b>. Presupone la estrategia de \u2018dise\u00f1o para todos\u2019 y se entiende sin perjuicio de los<b> ajustes razonables<\/b> que deban adoptarse (art\u00edculo 2.c. de la Ley 51\/2003, de 2 de diciembre, de Igualdad de Oportunidades, No Discriminaci\u00f3n y Accesibilidad Universal de las Personas con Discapacidad).<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-globe fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Los criterios DALCO<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p><b>Los criterios DALCO<\/b> son otra referencia de inter\u00e9s para abordar la accesibilidad universal, en este caso aplicado a entornos. Aparecen en la <a href=\"https:\/\/www.une.org\/encuentra-tu-norma\/busca-tu-norma\/norma?c=N0040254\" target=\"_blank\" rel=\"noopener\">norma UNE 170001-1.2007<\/a>\u00a0 de la Asociaci\u00f3n Espa\u00f1ola de Normalizaci\u00f3n y son un acr\u00f3nimo de:<\/p>\n<ul>\n<li aria-level=\"2\"><b>Deambulaci\u00f3n<\/b>, aut\u00f3noma y c\u00f3moda por el espacio cultural.<\/li>\n<li aria-level=\"2\"><b>Aprehensi\u00f3n<\/b>, que permita coger y manipular cualquier elemento.<\/li>\n<li aria-level=\"2\"><b>Localizaci\u00f3n<\/b>, tanto de los lugares, itinerarios y servicios, como temporal (cu\u00e1ndo va a pasar algo).<\/li>\n<li aria-level=\"2\"><b>Comunicaci\u00f3n<\/b>, permitiendo tener todas las personas la misma informaci\u00f3n previa, durante la visita o posterior.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-people-arrows fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Alteridad<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Ya finalmente, apostamos por la<b> ALTERIDAD<\/b> (<i>ponerse en el lugar del otro<\/i>). Lo que implica hablar, escuchar y empatizar en la medida de nuestras posibilidades. Lo ideal ser\u00eda <b>incorporar profesionales con discapacidad en los procesos de dise\u00f1o o en nuestros equipos<\/b>. Tambi\u00e9n podemos buscar <b>alianzas <\/b>con las entidades sociales y de usuarias que seguro existen en vuestro territorio. Como nosotros hicimos, por ejemplo, en A Coru\u00f1a (Galicia). Muchas de estas entidades ofrecen adem\u00e1s <b>formaci\u00f3n especializada y servicios de apoyo<\/b>.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-border-none fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Segmentaci\u00f3n<br \/>\n<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>En nuestra propuesta, aunque partimos de una vocaci\u00f3n universalista, nos apoyamos tambi\u00e9n en la <b>SEGMENTACI\u00d3N<\/b> de p\u00fablicos culturales desde un punto de vista operativo. Como sabemos desde la acci\u00f3n cultural o desde la comunicaci\u00f3n ninguna acci\u00f3n podr\u00e1 ser igualmente efectiva para toda la ciudadan\u00eda o para \u201ctodos os p\u00fablicos\u201d.<\/p>\n<p>Por eso, para aproximarse por primera vez y comprender las situaciones y necesidades m\u00e1s habituales proponemos segmentar el abordaje de las barreras que afectan a diferentes <b>colectivos o \u00e1mbitos<\/b> de la discapacidad.<\/p>\n<p>Esto no implica obviar las <b>preferencias y necesidades individuales <\/b>de cada persona. Sabiendo tambi\u00e9n que, sin dejar de ser una aspiraci\u00f3n, no siempre podremos llegar  a todas las situaciones concretas, teniendo en cuenta los recursos y tiempo con los que contamos en el d\u00eda a d\u00eda de una peque\u00f1a organizaci\u00f3n cultural.<\/p>\n<p style=\"padding-left: 40px;\"><i>\u00abNuestros p\u00fablicos se componen de individuos que son infinitamente diferentes, los motivos por los que est\u00e1n interesados en lo que les podamos ofrecer son muy variados y, adem\u00e1s, les impulsan necesidades diferentes. <\/i><i><br \/>\n<\/i><i>En un mundo ideal, confeccionar\u00edamos a medida de cada uno de los individuos todo lo que ofrezcamos. Pero eso no es pr\u00e1ctico.\u00a0<\/i><\/p>\n<p style=\"padding-left: 40px;\"><i>La segmentaci\u00f3n, sin embargo, es una soluci\u00f3n pragm\u00e1tica. Es una manera de agrupar, a los miembros de una audiencia particular, en grupos de tama\u00f1o manejable, a los que poder dirigirse seg\u00fan sus necesidades espec\u00edficas, sus deseos y motivaciones.\u00bb\u00a0<\/i><\/p>\n<p style=\"padding-left: 40px;\"><b><i>Morris Hargreaves Mcintyre<\/i><\/b><i>, autor del modelo Culture Segments.<\/i><\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-background-repeat:repeat;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color4);\" ><div class=\"awb-background-pattern\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%22120%22%20height%3D%22120%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M1.488%2030c0%2015.747%2012.765%2028.512%2028.512%2028.512S58.512%2045.747%2058.512%2030%2045.747%201.488%2030%201.488%201.488%2014.253%201.488%2030zM30%2060C13.431%2060%200%2046.569%200%2030%200%2013.431%2013.431%200%2030%200c16.569%200%2030%2013.431%2030%2030%200%2016.569-13.431%2030-30%2030z%22%20fill%3D%22rgba%28209%2C225%2C161%2C1%29%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M11.47%2030c0%2010.234%208.296%2018.53%2018.53%2018.53%2010.234%200%2018.53-8.296%2018.53-18.53%200-10.234-8.296-18.53-18.53-18.53-10.234%200-18.53%208.296-18.53%2018.53zM30%2050c-11.046%200-20-8.954-20-20s8.954-20%2020-20%2020%208.954%2020%2020-8.954%2020-20%2020zM1.488%2090c0%2015.747%2012.765%2028.512%2028.512%2028.512S58.512%20105.747%2058.512%2090%2045.747%2061.488%2030%2061.488%201.488%2074.253%201.488%2090zM30%20120c-16.569%200-30-13.431-30-30%200-16.569%2013.431-30%2030-30%2016.569%200%2030%2013.431%2030%2030%200%2016.569-13.431%2030-30%2030z%22%20fill%3D%22rgba%28209%2C225%2C161%2C1%29%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M11.47%2090c0%2010.234%208.296%2018.531%2018.53%2018.531%2010.234%200%2018.53-8.297%2018.53-18.531%200-10.234-8.296-18.53-18.53-18.53-10.234%200-18.53%208.296-18.53%2018.53zM30%20110c-11.046%200-20-8.954-20-20s8.954-20%2020-20%2020%208.954%2020%2020-8.954%2020-20%2020zM61.488%2030c0%2015.747%2012.765%2028.512%2028.512%2028.512S118.512%2045.747%20118.512%2030%20105.747%201.488%2090%201.488%2061.488%2014.253%2061.488%2030zM90%2060c-16.569%200-30-13.431-30-30C60%2013.431%2073.431%200%2090%200c16.569%200%2030%2013.431%2030%2030%200%2016.569-13.431%2030-30%2030z%22%20fill%3D%22rgba%28209%2C225%2C161%2C1%29%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M71.47%2030c0%2010.234%208.296%2018.53%2018.53%2018.53%2010.234%200%2018.531-8.296%2018.531-18.53%200-10.234-8.297-18.53-18.531-18.53-10.234%200-18.53%208.296-18.53%2018.53zM90%2050c-11.046%200-20-8.954-20-20s8.954-20%2020-20%2020%208.954%2020%2020-8.954%2020-20%2020zM61.488%2090c0%2015.747%2012.765%2028.512%2028.512%2028.512S118.512%20105.747%20118.512%2090%20105.747%2061.488%2090%2061.488%2061.488%2074.253%2061.488%2090zM90%20120c-16.569%200-30-13.431-30-30%200-16.569%2013.431-30%2030-30%2016.569%200%2030%2013.431%2030%2030%200%2016.569-13.431%2030-30%2030z%22%20fill%3D%22rgba%28209%2C225%2C161%2C1%29%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M71.47%2090c0%2010.234%208.296%2018.531%2018.53%2018.531%2010.234%200%2018.531-8.297%2018.531-18.531%200-10.234-8.297-18.53-18.531-18.53-10.234%200-18.53%208.296-18.53%2018.53zM90%20110c-11.046%200-20-8.954-20-20s8.954-20%2020-20%2020%208.954%2020%2020-8.954%2020-20%2020z%22%20fill%3D%22rgba%28209%2C225%2C161%2C1%29%22%2F%3E%3C%2Fsvg%3E);opacity: 0.15 ;mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:90px;--awb-padding-bottom:90px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-bottom-small:40px;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);\"><h2 class=\"title-heading-left sm-text-align-center\" style=\"margin:0;\">\u00bfQu\u00e9 medidas t\u00e9cnicas pueden ayudarte?<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"sm-text-align-center\" style=\"text-align:right;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-animated awb-b-icon-pos-left\" style=\"--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color2);--button_border_width-top:0;--button_border_width-right:5px;--button_border_width-bottom:5px;--button_border_width-left:0;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:var(--awb-color2);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color8);--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_padding-top:20px;--button_padding-right:36px;--button_padding-bottom:18px;--button_padding-left:36px;--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);--awb-animation-color:var(--awb-color8);\" data-animationtype=\"revealInLeft\" data-animationduration=\"0.5\" data-animationoffset=\"top-into-view\" target=\"_self\" data-hover=\"icon_position\" href=\"https:\/\/implementacultura.org\/es\/portfolio_category\/medidas\/\"><i class=\"fa-circle-notch fas button-icon-left\" aria-hidden=\"true\"><\/i><i class=\"fa-circle-notch fas button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\">Explora todas las medidas<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color2);--awb-margin-top:10px;--awb-margin-bottom:50px;\"><p>Para desarrollar las diferentes MEJORAS que te marques como OBJETIVOS, hemos recopilado una selecci\u00f3n de buenas pr\u00e1cticas y recursos t\u00e9cnicos. Pero es importante que tengas en cuenta que <b>la accesibilidad no es una mera acumulaci\u00f3n de herramientas de apoyo<\/b>. Por el contrario, requiere:<\/p>\n<\/div><ul style=\"--awb-size:18px;--awb-textcolor:var(--awb-color2);--awb-line-height:30.6px;--awb-icon-width:30.6px;--awb-icon-height:30.6px;--awb-icon-margin:12.6px;--awb-content-margin:43.2px;--awb-circlecolor:var(--awb-color4);--awb-circle-yes-font-size:15.84px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"--awb-circlecolor:var(--awb-color8);--awb-iconcolor:var(--awb-color2);\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-map fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>PLANIFICAR<\/strong>, para introducir mejoras graduales, realistas y sostenibles a lo largo de toda la cadena de accesibilidad. La accesibilidad no se improvisa, se planifica.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"--awb-circlecolor:var(--awb-color8);--awb-iconcolor:var(--awb-color2);\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-star-half fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>NO ES TODO O NADA<\/strong>. Tampoco disponer de las medidas m\u00e1s modernas y caras. Debe adaptarse a la realidad de los recursos, econ\u00f3micos, personales y de tiempo de las organizaciones culturales. Mejor empezar por intentar hacer una o dos cosas bien hechas, que dejar en un caj\u00f3n la intenci\u00f3n de mejorar hasta poder hacerlo todo.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"--awb-circlecolor:var(--awb-color8);--awb-iconcolor:var(--awb-color2);\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-question fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>EVALUAR<\/strong> continuamente. Se trata, por tanto, de estar abiertas a aprender de las personas usuarias.<\/div><\/li><li class=\"fusion-li-item\" style=\"--awb-circlecolor:var(--awb-color8);--awb-iconcolor:var(--awb-color2);\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-double-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Y sobre todo, tener <strong>CONTINUIDAD<\/strong> para que el p\u00fablico objetivo nos conozca, se generen h\u00e1bitos y se construya una relaci\u00f3n estable. Hay que evitar hacer cosas puntuales que podr\u00edan ser, o interpretarse, simplemente como estrategias de marketing (similares a las de greenwashing).<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-background-color:var(--awb-color3);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"title-heading-left\" style=\"margin:0;\">Para esta propuesta metodol\u00f3gica partimos de varios enfoques y conceptos que nos permiten ligar la accesibilidad con la evaluaci\u00f3n y mejora de las experiencias culturales:<\/h3><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-bottom-small:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:3px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-2 fusion-content-boxes-3 content-boxes-icon-with-title content-left fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);--awb-item-margin-bottom:40px;\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-link fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Cadena de accesibilidad<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Aunque se emplee t\u00e9cnicamente el t\u00e9rmino de \u201ccadena\u201d, nos gusta m\u00e1s pensar en la accesibilidad como un <b>camino<\/b>. Uno en el que es importante tener cuidado de que cada paso sea accesible. Como veremos, m\u00e1s all\u00e1 del momento en el que est\u00e1 sucediendo un concierto musical, por ejemplo, implica pensar en si <b>todos los pasos que deben permitir llegar a ese momento <\/b>son tambi\u00e9n accesibles.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.plenainclusion.org\/discapacidad-intelectual\/recurso\/cadena-de-la-accesibilidad\/\" rel=\"noopener\"><span class=\"fusion-button-text\">Saber m\u00e1s<\/span><\/a><\/div>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-route fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Experiencia\/viaje de usuaria<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>El segundo t\u00e9rmino que traemos est\u00e1 muy ligado. Se trata de una t\u00e9cnica cada vez m\u00e1s empleada en el \u00e1mbito cultural para <b>analizar y mejorar la calidad de la experiencia que viven los p\u00fablicos culturales <\/b>en nuestros espacios y programaciones. Nos invita a ponernos en la piel de la persona que nos desea visitar. Y analizar as\u00ed tanto las dificultades como los puntos positivos que encuentra en cada paso de su relaci\u00f3n con nuestra oferta cultural.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/blog.museunacional.cat\/es\/visitor-journey-mapping-ponernos-en-la-piel-del-visitante\/\" rel=\"noopener\"><span class=\"fusion-button-text\">Saber m\u00e1s<\/span><\/a><\/div>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-2 fusion-columns-total-2 fusion-content-boxes-4 content-boxes-icon-with-title content-left fusion-no-small-visibility\" style=\"--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-link fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Cadena de accesibilidad<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Aunque se emplee t\u00e9cnicamente el t\u00e9rmino de \u201ccadena\u201d, nos gusta m\u00e1s pensar en la accesibilidad como un <b>camino<\/b>. Uno en el que es importante tener cuidado de que cada paso sea accesible. Como veremos, m\u00e1s all\u00e1 del momento en el que est\u00e1 sucediendo un concierto musical, por ejemplo, implica pensar en si <b>todos los pasos que deben permitir llegar a ese momento <\/b>son tambi\u00e9n accesibles.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.plenainclusion.org\/discapacidad-intelectual\/recurso\/cadena-de-la-accesibilidad\/\"><span class=\"fusion-button-text\">Saber m\u00e1s<\/span><\/a><\/div><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-route fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Experiencia\/viaje de usuaria<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>El segundo t\u00e9rmino que traemos est\u00e1 muy ligado. Se trata de una t\u00e9cnica cada vez m\u00e1s empleada en el \u00e1mbito cultural para <b>analizar y mejorar la calidad de la experiencia que viven los p\u00fablicos culturales <\/b>en nuestros espacios y programaciones. Nos invita a ponernos en la piel de la persona que nos desea visitar. Y analizar as\u00ed tanto las dificultades como los puntos positivos que encuentra en cada paso de su relaci\u00f3n con nuestra oferta cultural.<\/p>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/blog.museunacional.cat\/es\/visitor-journey-mapping-ponernos-en-la-piel-del-visitante\/\"><span class=\"fusion-button-text\">Saber m\u00e1s<\/span><\/a><\/div>\n<div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/labs.acmi.net.au\/visitor-journey-mapping-at-acmi-286e985bf4ae\"><span class=\"fusion-button-text\">Un ejemplo en un museo (en ingl\u00e9s)<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-background-color:var(--awb-color3);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"title-heading-left\" style=\"margin:0;\">Tambi\u00e9n consideramos relevantes estos otros conceptos adicionales:<\/h3><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-bottom-small:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:3px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-2 fusion-columns-total-4 fusion-content-boxes-5 content-boxes-icon-with-title content-left fusion-no-small-visibility\" style=\"--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-universal-access fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Accesibilidad universal<br \/>\n<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Ser\u00eda la condici\u00f3n que deben cumplir los <b>entornos, procesos, bienes, productos y servicios, as\u00ed como los objetos o instrumentos, herramientas y dispositivos<\/b>, para ser <b>comprensibles, utilizables y practicables<\/b> por todas las personas <b>en condiciones de seguridad y comodidad y<\/b> <b>de la forma m\u00e1s aut\u00f3noma y natural posible<\/b>. Presupone la estrategia de \u2018dise\u00f1o para todos\u2019 y se entiende sin perjuicio de los<b> ajustes razonables<\/b> que deban adoptarse (art\u00edculo 2.c. de la Ley 51\/2003, de 2 de diciembre, de Igualdad de Oportunidades, No Discriminaci\u00f3n y Accesibilidad Universal de las Personas con Discapacidad).<\/p>\n<p>Sobre los t\u00e9rminos <b>dise\u00f1o universal<\/b> o <b>dise\u00f1o para todos <\/b>podemos encontrar tambi\u00e9n referencias de gran utilidad. Destacamos la idea de que <b>la accesibilidad debe estar presente ya desde el momento en el que se concibe o dise\u00f1a <\/b>el espacio, actividad, producto o experiencia.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-globe fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Los criterios DALCO<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p><b>Los criterios DALCO<\/b> son otra referencia de inter\u00e9s para abordar la accesibilidad universal, en este caso aplicado a entornos. Aparecen en la <a href=\"https:\/\/www.une.org\/encuentra-tu-norma\/busca-tu-norma\/norma?c=N0040254\" target=\"_blank\" rel=\"noopener\">norma UNE 170001-1.2007<\/a>\u00a0 de la Asociaci\u00f3n Espa\u00f1ola de Normalizaci\u00f3n y son un acr\u00f3nimo de:<\/p>\n<ul>\n<li aria-level=\"2\"><b>Deambulaci\u00f3n<\/b>, aut\u00f3noma y c\u00f3moda por el espacio cultural.<\/li>\n<li aria-level=\"2\"><b>Aprehensi\u00f3n<\/b>, que permita coger y manipular cualquier elemento.<\/li>\n<li aria-level=\"2\"><b>Localizaci\u00f3n<\/b>, tanto de los lugares, itinerarios y servicios, como temporal (cu\u00e1ndo va a pasar algo).<\/li>\n<li aria-level=\"2\"><b>Comunicaci\u00f3n<\/b>, permitiendo tener todas las personas la misma informaci\u00f3n previa, durante la visita o posterior.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-border-none fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Segmentaci\u00f3n<br \/>\n<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>En nuestra propuesta, aunque partimos de una vocaci\u00f3n universalista, nos apoyamos tambi\u00e9n en la <b>SEGMENTACI\u00d3N<\/b> de p\u00fablicos culturales desde un punto de vista operativo. Como sabemos desde la acci\u00f3n cultural o desde la comunicaci\u00f3n ninguna acci\u00f3n podr\u00e1 ser igualmente efectiva para toda la ciudadan\u00eda o para \u201ctodos os p\u00fablicos\u201d.<\/p>\n<p>Por eso, para aproximarse por primera vez y comprender las situaciones y necesidades m\u00e1s habituales proponemos segmentar el abordaje de las barreras que afectan a diferentes <b>colectivos o \u00e1mbitos<\/b> de la discapacidad.<\/p>\n<p>Esto no implica obviar las <b>preferencias y necesidades individuales <\/b>de cada persona. Sabiendo tambi\u00e9n que, sin dejar de ser una aspiraci\u00f3n, no siempre podremos llegar  a todas las situaciones concretas, teniendo en cuenta los recursos y tiempo con los que contamos en el d\u00eda a d\u00eda de una peque\u00f1a organizaci\u00f3n cultural.<\/p>\n<p style=\"padding-left: 40px;\"><i>\u00abNuestros p\u00fablicos se componen de individuos que son infinitamente diferentes, los motivos por los que est\u00e1n interesados en lo que les podamos ofrecer son muy variados y, adem\u00e1s, les impulsan necesidades diferentes. <\/i><i>En un mundo ideal, confeccionar\u00edamos a medida de cada uno de los individuos todo lo que ofrezcamos. Pero eso no es pr\u00e1ctico. <\/i><\/p>\n<p style=\"padding-left: 40px;\"><i>La segmentaci\u00f3n, sin embargo, es una soluci\u00f3n pragm\u00e1tica. Es una manera de agrupar, a los miembros de una audiencia particular, en grupos de tama\u00f1o manejable, a los que poder dirigirse seg\u00fan sus necesidades espec\u00edficas, sus deseos y motivaciones.\u00bb <\/i><\/p>\n<p style=\"padding-left: 40px;\"><b><i>Morris Hargreaves Mcintyre<\/i><\/b><i>, autor del modelo Culture Segments.<\/i><\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-people-arrows fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Alteridad<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Ya finalmente, apostamos por la<b> ALTERIDAD<\/b> (<i>ponerse en el lugar del otro<\/i>). Lo que implica hablar, escuchar y empatizar en la medida de nuestras posibilidades. Lo ideal ser\u00eda <b>incorporar profesionales con discapacidad en los procesos de dise\u00f1o o en nuestros equipos<\/b>. Tambi\u00e9n podemos buscar <b>alianzas <\/b>con las entidades sociales y de usuarias que seguro existen en vuestro territorio. Como nosotros hicimos, por ejemplo, <a href=\"https:\/\/implementacultura.org\/es\/iniciativas-implementa\/mapa-axentes-coruna\/\" target=\"_blank\" rel=\"noopener\">en A Coru\u00f1a (Galicia)<\/a>. Muchas de estas entidades ofrecen adem\u00e1s <b>formaci\u00f3n especializada y servicios de apoyo<\/b>.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-4 fusion-content-boxes-6 content-boxes-icon-with-title content-left fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);--awb-item-margin-bottom:40px;\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-universal-access fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Accesibilidad universal<br \/>\n<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Ser\u00eda la condici\u00f3n que deben cumplir los <b>entornos, procesos, bienes, productos y servicios, as\u00ed como los objetos o instrumentos, herramientas y dispositivos<\/b>, para ser <b>comprensibles, utilizables y practicables<\/b> por todas las personas <b>en condiciones de seguridad y comodidad y<\/b> <b>de la forma m\u00e1s aut\u00f3noma y natural posible<\/b>. Presupone la estrategia de \u2018dise\u00f1o para todos\u2019 y se entiende sin perjuicio de los<b> ajustes razonables<\/b> que deban adoptarse (art\u00edculo 2.c. de la Ley 51\/2003, de 2 de diciembre, de Igualdad de Oportunidades, No Discriminaci\u00f3n y Accesibilidad Universal de las Personas con Discapacidad).<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-globe fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Los criterios DALCO<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p><b>Los criterios DALCO<\/b> son otra referencia de inter\u00e9s para abordar la accesibilidad universal, en este caso aplicado a entornos. Aparecen en la <a href=\"https:\/\/www.une.org\/encuentra-tu-norma\/busca-tu-norma\/norma?c=N0040254\" target=\"_blank\" rel=\"noopener\">norma UNE 170001-1.2007<\/a>\u00a0 de la Asociaci\u00f3n Espa\u00f1ola de Normalizaci\u00f3n y son un acr\u00f3nimo de:<\/p>\n<ul>\n<li aria-level=\"2\"><b>Deambulaci\u00f3n<\/b>, aut\u00f3noma y c\u00f3moda por el espacio cultural.<\/li>\n<li aria-level=\"2\"><b>Aprehensi\u00f3n<\/b>, que permita coger y manipular cualquier elemento.<\/li>\n<li aria-level=\"2\"><b>Localizaci\u00f3n<\/b>, tanto de los lugares, itinerarios y servicios, como temporal (cu\u00e1ndo va a pasar algo).<\/li>\n<li aria-level=\"2\"><b>Comunicaci\u00f3n<\/b>, permitiendo tener todas las personas la misma informaci\u00f3n previa, durante la visita o posterior.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-people-arrows fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Alteridad<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Ya finalmente, apostamos por la<b> ALTERIDAD<\/b> (<i>ponerse en el lugar del otro<\/i>). Lo que implica hablar, escuchar y empatizar en la medida de nuestras posibilidades. Lo ideal ser\u00eda <b>incorporar profesionales con discapacidad en los procesos de dise\u00f1o o en nuestros equipos<\/b>. Tambi\u00e9n podemos buscar <b>alianzas <\/b>con las entidades sociales y de usuarias que seguro existen en vuestro territorio. Como nosotros hicimos, por ejemplo, en A Coru\u00f1a (Galicia). Muchas de estas entidades ofrecen adem\u00e1s <b>formaci\u00f3n especializada y servicios de apoyo<\/b>.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color8);\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color2);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-border-none fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading\" style=\"--h2_typography-font-size:24px;line-height:29px;\">Segmentaci\u00f3n<br \/>\n<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>En nuestra propuesta, aunque partimos de una vocaci\u00f3n universalista, nos apoyamos tambi\u00e9n en la <b>SEGMENTACI\u00d3N<\/b> de p\u00fablicos culturales desde un punto de vista operativo. Como sabemos desde la acci\u00f3n cultural o desde la comunicaci\u00f3n ninguna acci\u00f3n podr\u00e1 ser igualmente efectiva para toda la ciudadan\u00eda o para \u201ctodos os p\u00fablicos\u201d.<\/p>\n<p>Por eso, para aproximarse por primera vez y comprender las situaciones y necesidades m\u00e1s habituales proponemos segmentar el abordaje de las barreras que afectan a diferentes <b>colectivos o \u00e1mbitos<\/b> de la discapacidad.<\/p>\n<p>Esto no implica obviar las <b>preferencias y necesidades individuales <\/b>de cada persona. Sabiendo tambi\u00e9n que, sin dejar de ser una aspiraci\u00f3n, no siempre podremos llegar  a todas las situaciones concretas, teniendo en cuenta los recursos y tiempo con los que contamos en el d\u00eda a d\u00eda de una peque\u00f1a organizaci\u00f3n cultural.<\/p>\n<p style=\"padding-left: 40px;\"><i>\u00abNuestros p\u00fablicos se componen de individuos que son infinitamente diferentes, los motivos por los que est\u00e1n interesados en lo que les podamos ofrecer son muy variados y, adem\u00e1s, les impulsan necesidades diferentes. <\/i><i><br \/>\n<\/i><i>En un mundo ideal, confeccionar\u00edamos a medida de cada uno de los individuos todo lo que ofrezcamos. Pero eso no es pr\u00e1ctico.\u00a0<\/i><\/p>\n<p style=\"padding-left: 40px;\"><i>La segmentaci\u00f3n, sin embargo, es una soluci\u00f3n pragm\u00e1tica. Es una manera de agrupar, a los miembros de una audiencia particular, en grupos de tama\u00f1o manejable, a los que poder dirigirse seg\u00fan sus necesidades espec\u00edficas, sus deseos y motivaciones.\u00bb\u00a0<\/i><\/p>\n<p style=\"padding-left: 40px;\"><b><i>Morris Hargreaves Mcintyre<\/i><\/b><i>, autor del modelo Culture Segments.<\/i><\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:79px;--awb-padding-bottom:50px;--awb-padding-top-small:38px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-medium:120px;--awb-margin-top-small:0px;--awb-background-color:var(--awb-color8);\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-padding-top-small:20px;--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-padding-top-small:20px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:40px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\"><b>\u00bfTe gustar\u00eda recibir ayuda para hacer tu proyecto cultural m\u00e1s accesible?<\/b><\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_5 1_5 fusion-flex-column\" style=\"--awb-padding-top-small:20px;--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-padding-top-small:20px;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-padding-top-small:20px;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"sm-text-align-center\" style=\"text-align:right;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-8 fusion-button-default-span fusion-button-default-type fusion-animated awb-b-icon-pos-left\" style=\"--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color2);--button_border_width-top:0;--button_border_width-right:5px;--button_border_width-bottom:5px;--button_border_width-left:0;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:var(--awb-color2);--button_gradient_bottom_color:var(--awb-color2);--button_gradient_top_color_hover:var(--awb-color8);--button_gradient_bottom_color_hover:var(--awb-color8);--button_text_transform:var(--awb-typography3-text-transform);--button_font_size:var(--awb-typography3-font-size);--button_line_height:var(--awb-typography3-line-height);--button_padding-top:20px;--button_padding-right:36px;--button_padding-bottom:18px;--button_padding-left:36px;--button_typography-letter-spacing:var(--awb-typography3-letter-spacing);--button_typography-font-family:var(--awb-typography3-font-family);--button_typography-font-weight:var(--awb-typography3-font-weight);--button_typography-font-style:var(--awb-typography3-font-style);--awb-animation-color:var(--awb-color8);\" 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style=\"--awb-padding-top-small:20px;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start 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